Zondervan recently commissioned an independent market survey of 1,000 representative U.S. adults. The survey found that most adults trust that the Bible got “its facts straight” more than newspapers or even history books. But two-thirds find a supermarket tabloid easier reading. The survey also found:
The hardest part of the Bible “to read and understand” is the creation account in Genesis.
Adults most often say the Bible’s great value is in teaching children right and wrong, with David and Goliath the most memorable story and the Good Samaritan the best for moral instruction.
Eighty percent agree that Bible language can be “confusing,” and welcome modern translation. Most say that different parts of the Bible speak to different people and needs and thus approve of specialty Bible materials.