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Larry Wilgus, a minister from Canton, OH, who had appeared in a TV commercial last year telling how the airbag in his Chrysler New Yorker helped save his life, wrote to Chrysler chairman Lee Iacocca that his company had “stepped over the boundary” of family values in advertising in Playboy.

Mr. Wilgus received a letter from the Chrysler chief “The decision to run these ads was purely a media business decision based on the magazine’s efficiency in delivering demographically correct target prospects for Chrysler products… it was not clearly understood how controversial this advertising would be to a portion of the public.

As a result of the concern expressed by you and others, we have reevaluated the decision to use Playboy magazine… There are no further plans to be an advertiser in subsequent issues of this magazine.