1 min read

The late Vince Lombardi, the celebrated former coach of the Green Bay Packers professional football team, faced a difficult challenge one Monday morning on the practice field. A day earlier, the team had suffered a humiliating defeat to a team that wasn’t as good as they were. In Lombardi’s view, the loss was due to the players’ failure to focus on the basics in carrying out their assignments – things in which they had been drilled over and over again.

In his memorable manner, Lombardi met the challenge head-on. Picking up a familiar air filled oblong shaped object, he went directly to the heart of the matter, calling everyone’s attention to the “basics” with 5 simple words: “Gentlemen, this is a football.”