I wrote earlier – Where should a church start when creating an online presence?
I specifically mentioned the Concord Community Church in Patriot, IN. It is without exaggeration your stereotypical country church. If you looked up country church in a Bible dictionary, I am pretty sure this church will come up. <snicker> … or not.
Make no mistake this church now has an online presence. And IMHO, this small local country church has taken the most important step of all.
Most Important Step for a Country Church to Go Online
The most important step for a country church to get online is to do something.
Something is almost always better than nothing when it comes to building an online presence.
The Concord Community Church has done something.
Far too many churches sit around thinking about doing something in the online space. Many churches haven’t even started thinking about Social Media as a medium to reach the lost and engage with their members. These churches have a long ways to go.
Most Difficult Part for a Church to Build a Presence Online
The most difficult part for a church to build a presence online is to decide who is going to do the work.
It is naive for a country church or local church or any one for that matter to think that all they need to do is put up a web site and expect folks to show up. Good luck with that. Let me know how it works.
The real work is not that hard. Or maybe I think the work of building an online presence is not hard because I have done it so much.. The hard part is doing something, consistently … whatever consistent means to you and your church. Consistency will beat whenever the mood strikes or the decision makers, um, decide something.
How Often Should a Local Church Update Its Site?
- Once a month? Probably won’t get you anywhere.
- Once a week? Now we are getting somewhere.
- Several times a week? You will definitely get there.
- Daily? Now you are cooking with gas.
- Multiple times daily? See those other churches in your rear view mirror.
If a church wants visitors to its web site and through its physical doors, actively updating their search engine friendly site is a HUGE step to making it happen.
The REALLY HARD PART – the church has to decide who will do the updating.
Churches have to give someone the job who will be invested in the outcome of updating the website with new and relevant content. If no one owns this responsibility, the web site will fail to its intended job.
Who’s updating your church web site?
BIG TIP: It should NOT be the preacher’s job … unless s/he has nothing else to do. Which, if they don’t have anything else to do, you will need a new preacher more than you need a web site.