Question: Can the Christian church start from zero = no online presence and reach 100,000 real people in 6 months … or less?
How Do You Measure Real People on Your Web Site
Real people measured by:
- organic visits (searched and found) – read that again. People came, not people were dragged in.
- direct (visited and returned) – bookmarked and returned to
- time spent on site – one minute (that’s 200+ words read)
- pages viewed – more than 1 page viewed = content is good enough to turn the page.
Answer: A resounding yes. And I can prove it … almost.
I haven’t done this with a group of Christians – I sure would like to try – but I have done this (gone from zero to 100,000 in 6 months) with a group of students.
What Are Critical Steps to Updating Your Church Site?
These students – their grades were on the line, followed the steps I outlined:
- published daily – original content, multiple times daily when possible
- maintained basic SEO principles – Good titles, images, captions, headers, ledes, links, post length
- networked – linked to one another thru guest blogging when it made sense.
Imagine if we had a group of people, the church:
- who realized that people’s eternal situation was online and worked accordingly.
- who had a sense of urgency – he comes as a thief in the night, and worked accordingly.
- who produced original content on a regular basis, and worked accordingly.
The Church’s Vision is Too Small
The church can reach more than 100,000 people in less than 6 months … it just needs to do it.
Oh, it didn’t take 6 months. We got to 105,000 in 5 months … starting from zero.
Who in the church wants to reach the world … starting now?