Gaining influence on Instagram requires more than just posting a few photos and using hashtags.
Directing people to your website and generating interest in your church requires a few tools and strategies that can help your target audience find and engage with you:
Create Value For Your Potential Audience
Share quality content that is original and creates value. Post pictures that are a true representation of your church and ministry. Think about your target audience and what would pique their curiosity.
Use around 5 hashtags that are generic, a few more that are specific to your geographic location, and a couple that are specific to your organization.
Build Engagement With Your Instagram Followers
Find other similar organizations that are successful on Instagram and reverse engineer to see what works for you. Try out different content, filters, captions and track which posts generate the highest engagement (likes and comments).
Post Consistently On Your Church Social Media
As with any social media strategy, consistency is key. Increase your visibility by posting at least once daily. When you are in the habit of posting regularly, work your way up to 2-3 posts a day.
Maintain Integrity On Your Church Instagram Account
As a church or ministry, it is important to be real and keep your integrity. Avoid commenting or liking any John Smith’s photo just to attract attention to your page. Only pick the content you truly like, and when you leave a comment, say something you would say to them in person.
Once you have collected a good amount of followers. you can start partnering with other churches. Cross-promotion is a win-win situation for both parties involved.