There is one way that will get new people to your church that will outperform all other ways.
I write about and to the Restoration Movement churches, but the strategy will work for any church.
Gosh, it’ll work for businesses, too … if that’s your thing.
Best Strategy to Attract Seekers for Your Local Church
Question: What’s the best way to get new people to your local church?
Answer: Websites are great for:
- generating interest in your local church
- Making your church findable
- Making your church visible
- providing information about your local church
for the seeker (the online searcher).
2 Simple Truths to Know about Seekers
The data is clear –
- It is easier for new people to find you than for you to find them.
- When people come looking and find your church, it is easier to convert them (have them become regular attendees or believers) than people you went looking for.
Social networks are a great way to provide social proof that your local church is vibrant, fun, engaging, active and such. And folks who are searching will want to know if your church is such a church.
We hope that people would come to our local church because they are in search of the truth and our church has it. Good luck with that. Let me know how it works.
We also hope that people would come to our local church because we talk about Jesus better than any other church. All, okay most, churches have a pretty good handle on delivering Jesus. Good luck with just this approach as well. Let me know how it works out for you.
Single Best Way to Get New People in Your Local Church
The simple and most effective way to get new people through the door is to have a satisfied member invite his/her/their friend/s. Simple as that. Word of mouth trumps all.
Other methods work. But members inviting friends to attend is a clear indication that your local church is, well, inviting.
Jesus knew this well, In Mark the first chapter 1:2 “… as it is written in Isaiah the prophet: ‘I will send my messenger ahead of you, who will prepare your way.’
John prepared the way for Jesus. John blew Jesus’ horn. And it worked.
How the Church Should Understand Marketing
Marketing is ‘one beggar telling another beggar where to find bread.’ This quote is attributed to D.T. NILES, New York Times, May 11, 1986
John was a beggar – at least he looked like one – who told other beggars where to find the bread of life.
The local church that facilitates helping its members be more inviting and issue those invitations in person, not just online, will grow.
Tweeting your friends, sharing about your church on Facebook or Instagram are all good. But nothing will beat a face to face connection and verbal exchange between a church member and would-be church member.
No doubt, that’s why God sent John first.
Who’s inviting whom to your local church?