Jesus shared stories that activated the imagination of his audience and kept them connected with his message.
Now that you understand the importance of an online presence for a church through a website, the next step is to look at ways to reach the unchurched through engaging stories in the form of short videos.
Video is one of the most underutilised ecommerce strategies. Publishing quality video content can take churches to the next level of social media engagement.
Watching A Video Is Easier Than Reading Text
It takes less effort to watch a video.
According to recent research, a video is worth 1.8 million words.
Videos help people better understand your ministry and provide people with as much information as they require about your church. The same research suggests that visitors are at least 60% more likely to visit your organization after watching a video online (an additional incentive to post a video recording of your sermons online).
Videos are also effective to get a higher ranking in Google search results as the search engine favors and prioritizes sites which integrate video. Host your content on YouTube as it is owned by Google.
One of the factors Google uses in its ranking is dwell time, and video increases the time people spend on your website, which makes it more engaging. The presence of video on a website is seen as a sign of high quality content.
Videos On Website Are Shareable And Clickable
People are more likely to share videos than text pages. Studies have shown that people share video posts 12 times more than text posts and links combined on FB and around 60% of visitors prefer to watch a video before reading the content on any website.
Video content is also easier to view on mobile phones, making them more accessible than reading text.
However, the caveat is that videos on your ministry website need to be short. With average attention span of video viewing online at just 9 seconds, the shorter the better. The ideal duration is about 30 seconds.