500 years ago, Martin Luther used the printing press as a catalyst for the Protestant Reformation.
Now, we have the internet and online applications.
Churches need to understand and use the opportunities presented through these current technologies.
Marketing online (digital marketing) is an essential and accessible way to stay in touch with your congregation, reach out to newcomers and to be found by those looking for a church community.
You can reach a larger segment of the community around you through online marketing than through traditional methods like the newspaper, Yellow Pages, or bulletin boards.
Digital marketing covers every aspect of your church’s online presence. Your website is the largest part of your digital marketing campaign, followed by social media and blogs.
How do you optimize the digital footprint of your church to reach a larger number of potential new members and to build trust in your church’s reputation?
Search Engine Optimization – SEO And You Will Find The Church
Once the church website and landing page is functional, the best way to reach the maximum number of potential members is through search engine optimization (SEO).
SEO engages a process that ensures that your church website is listed on the first page of search engine results. A digital marketing expert can help optimize your website content so that your church will rank higher and appears closer to the top of a search page. This makes it easier for visitors to find your church and for potential members to find out more about your ministry.
Your ministry can postively impact the lives of more people while accelerating the growth of your church through a digital marketing campaign. Generate interest in what your church has to offer by reaching the masses where their attention is focused.