Over 800 million people actively use Instagram per month!
And that number is steadily increasing.
Instagram has worked its way up to become one of the most popular social media platforms. And with updated features, the application makes sharing church experiences through videos and photos a breeze.
How Popular Is Instagram Anyway?
Current trends show that Instagram is getting increasingly more traction than Facebook. Especially among the younger generations.
The majority of Instagram users (60%) are between the ages of 18-34 years. At least 60% of the users on this social media platform learn about a new service or product by searching and discovering them on Instagram. And 75% of this group takes action after being inspired on Instagram.
Instagram inspires the youth of today to take action.
Research suggests that 68% of Instagrammers engage with organizations and brands. That’s almost twice the 32% of engagement on Facebook.
The conversion rate on Instagram is much higher compared to other online sharing platforms.
How Can The Church Build Better Relationships Through Instagram?
Churches have a massive opportunity to connect with the world at large through Instagram.
The focus on sharing visual content makes this tool perfect for inspiring individuals to get involved in a church community. You even have the ability to share video stories – short snippets of what’s happening around you.
The good news is that Instagram users prefer casual, unedited videos to professional-looking fancy cuts. If a picture is worth a 1000 words, a video is probably worth 10,000.
Instagram is one of the best ways to drive traffice to your website. And here’s the fun part – it is free to start a new Instagram account for your church and to start sharing content.
Your challenge will be to find out how to connect with your target audience and still be seen in the 70 million photos being posted daily.