2 min read

Don’t just look for numbers, look for engagement.

Forbes estimates that there will be 2.33 billion social network users by the end of 2017. Roughly over a quarter of the world’s population is now accessible at your fingertips.

How do you reach them?

1. By creating quality content.

2. Ensuring consistency in your posts.

3. Engaging your audience.

Focus on engagement, not just hits

Engaging your audience involves a few tweaks to your current content strategy:

Use Tools For Monitoring Social Media Engagement

Use free tools to monitor what people are saying about your church and your social media activity. A few tools to get started are Google Alerts, Hootsuite, Social Mention, Brand24, Tweet Deck, and Icerocket.

Giveaway Church Freebies On Social Media

Giveaways and contests are two simple ways to boost the engagement on your social media platforms. Everybody loves prizes and recognition – make your giveaway something related to your church. How about a free book or product from your resource shop? Or, a free drink or meal from the church coffee shop?

Giving away something is key to building rapport with new followers on your social media platforms.

You could also make up a game to get your audience engaged in your content. Posting pictures and playing a guess game is an easy way to encourage interactions.

Use The Poll Feature And Ask Questions

Ask your followers questions on topics that might interest them. Most social medial platforms offer a poll feature for closed questions.

Ask your followers for ideads on future content and suggestions on what they would like to see on your social media. Build rapport by sharing your weekend plans along with a general question like, “What are your plans for the weekend?”

These are simple ideas to help your followers feel like valued members of your community. A word of caution when you are trolled online – always take the high road when asked sensitive questions and avoid debating with strangers.