2 min read

How do you build your church social media accounts so that you are impacting and influencing society, rather than simply stating your presence?

An influencer is someone who shares a bond with their followers, earns their respect, creates change, and inspires people into action.

This post is a continuation from Part 1 on transforming presence into influence.

Here are some more ideas to build your online influence:

1. Engage With And Build Relationships With Other Influencers

Start networking with other church leaders who are also building their influence-capacity. Offer your assistance before asking them for help in promoting your agenda. Who can vouch for your credibility and write the prologue for your new book?

2. Get Personal And Real With Your Followers

Vulnerability is an essential trait of influencers. Sharing gut-wrenching posts on your struggles, church-building challenges, illnesses, and family wins can help people to resonate with and learn from your experiences.

Lead the change with your voice

Lead the change with your voice

3. Engage In Online Conversations With Your Audience

You can grow your social networks by initiating more conversations with your audience. Pick topics that are trending at the moment and express your opinions. Be the one to get the ball rolling on these hot debates. Create a hashtag that others will be likely to adopt.

Don’t shy away from controversy but know when to draw the line. Posting strong opinions on social issues, politics, and business affairs is acceptable, engaging in drama online is not.

There are simple tools that will help you gauge the amount of influence you have on social media. Setting up a Google Alert for your church and the URLs you are associate with will notify you when you are mentioned and give you some concrete insights into how you are perceived by others.