2 min read

Jesus was a master storyteller. We want to be like Jesus.

Does it follow that we, the church, should want to be master storytellers also?

I think it is reasonable to conclude that we, the church, should make the effort to be like Jesus, to tell stories, too.

We should be telling stories:

  • about how we came to have a relationship with Jesus.
  • about how our lives are different since we have a relationship with Jesus.
  • of how the church is impacting the world around us.

But why should we be telling these stories?

Jesus explaining to his angels

Jesus explains the why to his disciples when they went away to be alone after he told the crowds the parable of the sower.

Mark 3:10-12 When they were off by themselves, those who were close to him, along with the Twelve, asked about the stories. He told them, “You’ve been given insight into God’s kingdom—you know how it works. But to those who can’t see it yet, everything comes in stories, creating readiness, nudging them toward receptive insight. These are people—

Whose eyes are open but don’t see a thing,

Whose ears are open but don’t understand a word,

Who avoid making an about-face and getting forgiven.”

Did you catch the reasons why?

We the church have insight. Those outsides of the church don’t have those same insights.


  • Create readiness
  • Nudge those outside the church to be receptive

The reasons those outside need nudging are given by Jesus as well. Read it again.

Stories prepare people to receive because stories are memorable. What sticks in the memory makes its way to the heart. What’s in the heart can lead to change.

The church with a website has a means to multiply their storytelling effectiveness.

Websites are:

It’s now written in the www history

a great place to record stories

enduring – if you pay your hosting

findable – if people care about your stories.

By the way, they do!

Jesus sowed a lot of stories and his stories produced results.

It makes sense for us to tell our stories as well … in person and online.

Hey church! Put your website up today. Start now.